Whether you own an existing business or have an idea for a startup, you need a strong online presence. Usually, the first thing your potential customer will do when searching out your product or service is to conduct a web search, and if your website is relatively easy to find and navigate, you’ll greatly increase your chances of a sale.

With the majority of shopping happening on the internet, the dynamic of marketing has changed significantly, and one of the most effective and lasting methods of reaching potential customers is through a well-developed and maintained website. From a marketing standpoint, you can create a lasting brand image with the right domain name.

A strong domain name:

• Adds professional credibility to your business and separates you from the millions of get-rich-quick-scheme websites out there.

• Provides visibility for your brand. Much like a storefront window, a good domain will create awareness and attract customers.

Find a domain name your customers will remember

A strong domain name is important for any size business, at any stage of development. It will entice consumers with a snappy slogan or unique title, it should promote a sense of professionalism and satisfaction, and it should separate your business from others in your industry. Think of it like you’re deciding on a company logo because the two should go hand-in-hand. Your domain name must be a reflection of your brand, simple, and memorable.

Online success starts with a great domain

A domain name is much more than just the website address for a company, organization, group or individual. It is an important part of a business or personal brand. Domain names help people remember websites and serve as representations of a person or company online. A web address can be as important as the website it is associated with – it's a highly valuable digital asset.